Over a bottle (or 2) of wine. Founders Rebecca and Ian were waxing lyrical about how people’s star signs are weirdly accurate when it comes to individual traits and flaws. 
The Merlot-enthused mathematics of which went something like this— Horoscopes + soap = HOROSOAPS and so, the hangovers passed but the idea didn’t. They began research and testing from the comfort of their own bathroom. They talked colours, sizes, scents and lather-potential at length. Vegan-friendly, cold-pressed, natural ingredients, sustainable production, recyclable packaging and all the eco creds in between was, a given.
Next, came the crucial process of matching the right ingredients to the diff personality flaws of each star sign. Three trial batches and a ton of perfecting later, the 12 OG soapy bars were born. 

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